Step 1
Get crawled
Make sure AI crawlers can reach your pages, fetch real HTML, and find your sitemap, robots.txt, canonicals, and structured data.
Guides
Playbooks for AI visibility.
Practical guides for making your website crawlable, understandable, citable, and measurable across the major AI search surfaces.
Use this sequence
Step 2
Get understood
Rewrite key pages so they answer category, product, pricing, comparison, and trust questions in direct, extractable language.
Step 3
Get cited
Publish public, useful pages with facts, FAQs, comparison tables, schema, and internal links that AI systems can quote confidently.
Platform and AI search guides
How to Appear in AI Search
Make your website visible in ChatGPT, Perplexity, Claude, and Gemini results.
Read guideHow to Get Recommended by AI
Move from invisible to actively recommended by AI assistants.
Read guideHow to Show Up in ChatGPT
Optimize your site for GPTBot and OpenAI search.
Read guideHow to Rank in Perplexity
Get cited with clickable source links in Perplexity AI search.
Read guideHow to Appear in Google AI Overviews
Get featured in Google's AI-generated answer boxes.
Read guideHow to Get Indexed by AI
Ensure AI crawlers can access and parse your website content.
Read guideHow to Rank in Claude
Get your business cited by Anthropic's AI assistant.
Read guideHow to Rank in Gemini
Get featured in Google's AI assistant and search.
Read guideTechnical checklist for AI-readable pages
Use this checklist before launching a new page or auditing an existing one. Each item makes the page easier for AI systems to fetch, understand, and cite.
Content and structure
- Page has a single, descriptive H1 that matches the page's primary topic
- Heading hierarchy is logical (H1 → H2 → H3, no skipped levels)
- The most important information appears in the first 300 words
- Key claims are stated as direct facts, not implied through design
- Product/service names, pricing, and specifications are in plain text
- Critical content is not locked behind tabs, modals, or scripts crawlers may not execute
Technical requirements
- Page returns meaningful content in the initial HTML response
- No relevant content is loaded via client-side fetch after initial render
- JSON-LD structured data present and valid (test at schema.org/validator)
- robots.txt does not block GPTBot, PerplexityBot, ClaudeBot, or Google-Extended
- Canonical URL is set correctly and does not redirect
- Page loads in under 3s (slow pages get skipped by crawlers)
Role-based playbooks
SaaS
Clarify category, use case, and alternatives
Make your homepage, product pages, pricing, and comparison pages answer who the product is for, what it replaces, and why buyers choose it.
See SaaS playbookEcommerce
Expose product data and buying criteria
Make product names, specs, availability, category guidance, and comparison content visible in crawlable HTML and Product schema.
See ecommerce playbookProfessional services
Turn expertise into answer-ready proof
Document service areas, credentials, process, pricing approach, FAQs, outcomes, and geography in pages AI systems can quote accurately.
See services playbookMeasurement
Track crawl, citation, and accuracy together
Do not stop at traffic. Track whether AI crawlers visit, what they receive, whether your brand is mentioned, and whether the answer is accurate.
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