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Get found in ChatGPT, Perplexity, Claude, and Gemini.
Most businesses are underrepresented in AI search. When someone asks ChatGPT, Perplexity, or Claude for a recommendation in your category, your brand may be skipped because the site is hard to crawl, thin on structured facts, or unclear about what you do. Here is the practical fix: make your public pages easier to fetch, understand, cite, and verify.
Unlike browsers, many AI crawlers fetch the initial HTML response and do not wait for complex client-side rendering. If your core copy loads only after JavaScript runs, the crawler may see a thin shell instead of your actual page.
AI systems rely on JSON-LD schema markup to understand what your business does, what you sell, and why you're credible. Without it, AI has to guess — and usually guesses wrong or skips you entirely.
AI needs factual, entity-rich content to cite. If your pages have generic marketing copy without specific claims, statistics, or unique information, there's nothing for AI to reference in its answers.
Your critical content must be in the initial HTML response. Use SSR or static generation so AI crawlers receive complete page content without executing JavaScript.
Implement JSON-LD for Organization, Product or Service, FAQ, and BreadcrumbList. Schema tells AI exactly what your business is and what you offer.
Write content with specific facts, statistics, and unique claims. AI cites content that answers questions directly — not vague marketing language.
Appear handles the technical layer: crawler visibility, structured public content, schema, /insights/ pages, and routing checks that preserve the existing human site. The goal is better AI understanding without a rebuild.
Start by making sure AI crawlers can access your site.
Read the guideGo beyond visibility to active recommendations.
Read the guideCompare the tools that help you appear.
Read the guideAppear starts with an AI visibility audit, routing-readiness checks, and a plan for making your public site more readable and citable without changing the human experience.
Install in minutes. Keep your stack. Improve AI visibility.