Guides

How to Get Indexed by AI.

Make your website visible to AI crawlers.

AI indexing is fundamentally different from Google indexing. Each major AI platform has its own crawler — GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, Google-Extended (Gemini) — and each has different capabilities, preferences, and limitations. Getting indexed by all of them requires understanding how each one works and ensuring your site serves them usable content.

The AI crawler landscape

GPTBot (OpenAI/ChatGPT)

Frequently observed on AI-ready domains. Fetches HTML, respects robots.txt, and can influence how ChatGPT retrieves current public information.

ClaudeBot (Anthropic)

Benefits from clean HTML, structured data, precise definitions, and pages that explain tradeoffs and comparisons clearly.

PerplexityBot

Often fetches pages for citation-backed answers. Direct answers, source-friendly formatting, and fast responses improve its ability to cite you.

Google-Extended (Gemini)

Part of Google's AI ecosystem. Strong entity clarity, structured data, and conventional Google crawlability all help.

How to ensure AI indexing

Configure robots.txt correctly

Explicitly allow all AI crawlers. Many default robots.txt configurations block AI bots. Add allow rules for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended.

Serve complete HTML

Many AI crawlers do not run a full browser render. Your priority content should be available in the initial HTML response through server-side rendering, static generation, or public AI-readable pages.

Create an XML sitemap

AI crawlers use sitemaps for URL discovery. Ensure your sitemap covers all important pages and is referenced in robots.txt.

Use Appear for crawler visibility

Appear helps identify AI crawler visits, verify what they receive, publish AI-readable public content, and keep routing checks aligned with robots.txt, sitemaps, schema, and canonical URLs.

Related guides

How to Appear in AI Search

Once indexed, make sure you appear in results.

Read the guide

How to Get Recommended by AI

Move from indexed to recommended.

Read the guide

Best AI Visibility Tools

Tools that automate AI indexing.

Read the guide

Ready to get indexed by AI?

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