How profiles are generated

Profiles are generated automatically from your site content when you sync your domain. Appear reads your published pages, extracts the factual content, and restructures it into clean, semantic HTML with proper schema markup. You can review and edit generated profiles in the dashboard before they go live.

ChatGPT (GPTBot)

Receives schema-rich JSON-LD context with comprehensive entity relationships, feature descriptions, and brand positioning. Optimized for the broad synthesis style ChatGPT uses when constructing detailed answers.

Perplexity (PerplexityBot)

Receives citation-ready direct answers with source-attributable statements. Formatted for Perplexity's real-time fetch model. Responses are fast, complete, and designed to be quotable with inline source links.

Claude (ClaudeBot)

Receives reasoning-context-rich responses that explain trade-offs, comparisons, and contextual relationships. Optimized for Claude's analytical synthesis style.

Gemini (Google-Extended)

Receives entity-aligned structured data using knowledge-graph-compatible schema markup. Focuses on brand identity, product categories, and entity relationships that feed Google's AI understanding.

Content equivalence

The flavour variations across platforms change structural presentation only. The factual content across every variation is identical: the same company description, the same product names, the same pricing, the same FAQs. Packaging differs; substance does not.